When putting together a KOL marketing campaign, sometimes the big picture is overlooked and mistakes can be made. Being able to look at your KOL efforts at large will help you prevent some of the mistakes that are very common in KOL marketing. In this article we have outlined five of the most common mistakes in KOL marketing campaigns.Read More
Like with a lot of things in life, you should not rush into your KOL marketing campaigns without careful planning. If you are in charge of your company's influencer marketing, you are familiar with the Western social calendar. But China lives by it's own calendar of festivals and holidays that every marketer should be aware of.Read More
When it comes to search engine marketing in the west, companies are on familiar ground. They know that Google dominates the landscape, and they know precisely which approaches yield great results.
Unfortunately, those approaches don’t translate well in China.Read More