Our Services

iconKOL is a 360-solution for Western brands to do KOL marketing in China and tap into Chinese market.

(KOL stands for Key Opinion Leader, the way infleuncers are referred to in China.)

Nielsen estimates that 92% of consumers trust recommendations from other people (even someone they don’t know) over branded content

General China Consulting

We are China experts beyond KOL marketing, and will be happy to help with any China-related questions.

KOL Search and Selection

We are constantly on the lookout for new and fresh KOL talent to assemble the perfect campaign team for our next client.

Design and Copywriting

We have a team of talented designers and writers who can create beautiful and moving original content for your campaign.

Campaign and Content Management

We manage communication between the brand and KOL about content creation and content approval.

Social Media Management

We provide official account management service for all major Chinese social media channels, including WeChat and Weibo among many others.

International Trips and Event Management

Online efforts sometimes need offline support. We provide event planning and management services in Shanghai, as well as KOL trips abroad.

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