Top Influencer Marketing Agency in China

Top KOL Agency in China


ICONKOL helps you reach Chinese audience through the most powerful channel: key opinion leaders, or KOL.

Leveraging KOLs is one of the most effective ways to do marketing in China, but finding the right ones is difficult due to the unique nature of the Chinese online space.

This is where we come in.

Your End-to-End Solution to KOL Marketing

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Our Clients

We have worked with brands from a variety of industries, from skincare and beauty, to travel and hospitality, to fashion and styling, and more.

Why do you need KOL marketing?

Chinese consumers heavily rely on peer advice when making a purchasing decision. In this ecosystem having KOL on your side is vital for your brand and marketing strategy.

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Custom KOL campaigns to fit your brand’s needs

We tailor each campaign to your specific brand needs, goals and resources.

Each brand is different, so we find KOL who fit your image perfectly and have a natural fit with your product.

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Spheres of Influence

We have worked with clients from different industries and categories. Anything from fashion to skincare to automotive, we’ve done it.

Bring on your project, and let’s see what we can do!


Fashion & Lifestyle


Fitness & Health




Travel & Hospitality


Beauty & Skincare


E-Sports & Gaming

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Services Overview

Our core offering is helping your brand achieve your goals in China using KOL marketing and running successful campaigns featuring Chinese influencers. Additionally, we offer other services that go hand-in-hand with KOL marketing.

Full Service

KOL Campaign Management

End-to-end campaign KOL management from initial briefing to creative strategy to campaign execution and analysis.

Official Weibo & WeChat Account Registration and Verification

We will manage all the paperwork to get your account registered, verified and up and running.

Social Media Account Management

We take on the content production, scheduling and social media strategy for your Chinese social media accounts.